Why Is A Digital Marketing Strategy Important To Your Business?

Your digital strategy is a plan to use digital tools to market your business or brand. In an era of digital transformation, your business must keep up to stay competitive. Also known as the “digital age,” technology has had a significant impact on brand awareness and getting a solid ROI. Best of all, digital resources are easily accessible for both the business and the consumer.

Digital tools have improved the success of marketing. For example, 93 percent of companies say; a video on social media helped them get a customer. How can creating a digital strategy work for your business?

How To Structure A Digital Marketing Strategy

Structuring a digital strategy is like planning, building, and executing the digital tools you want to use for your business. However, getting your digital strategy to lead to conversion is also essential. Let’s take a look at how to successfully plan a digital marketing strategy for your brand.

Digital marketing Plan

Plan to use digital marketing tools or reevaluate your current resources. Consider using a KPI dashboard or SMART technology to keep track of your improvements. By using a data-driven approach, Your business also has an opportunity to increase sales and leads.

Awareness: Your digital marketing goal is bringing leads to your brand that convert.

Conversion: Use digital marketing tools that re-target, nurture, or engage your visitors to encourage conversion.

Engage: Continue to let technology work for you by using digital tools to thank your customers after a convert.

What Does A Digital Marketing Strategy Mean For Your Business?

For one brand, it could be as simple as creating mobile-friendly content, and for another, it could mean expanding their digital resources… For example, building a website calls for several digital marketing tools, including SEO, clear navigation, and a blog. Free websites builders claim to save you money, but a professional website designer understands how to utilise digital strategy to build your brand voice with an emphasis on conversion. Plus, many website builders have other fees that can quickly add up.

Without a digital marketing strategy, your business is out of touch with current marketing trends. Your digital strategy helps you keep a competitive edge. In your field of business. A strategy can also take you in the right direction to make decisions about your business based on data. The seven key core capabilities of a digital strategy include:

• Strategic approach
• Improvement process
• Resourcing
• Structure
• Data
• Infrastructure
• Integrated customer experience

A digital marketing strategy can have a lot of different resources with different goals. Having a website with a blog and video content can lend to a strategy with multiple digital marketing mediums. If you’re familiar with the current statistics, “73 percent of all consumers prefer video over written content”. Others have ranked videos the number one digital marketing tool for an ROI. Amazingly, many businesses have reported a positive outlook by using digital marketing.

Your brand has a unique voice that requires individualised digital marketing planning. Hiring a professional doesn’t mean they can’t listen to your ideas and build your digital marketing strategy with the goals you have for your business. The right tools can also help small companies and start-ups build a wider audience. Digital marketing tools are very affordable and creating a strategy pays for itself when your website or other digital resources start to lead to conversion.

A digital marketing professional can turn your website from an online business card to an actual revenue stream. Planning is the key to any digital marketing campaign, Contact Froogle SEO about your business strategy goals today! or take advantage of our Traffic Projection Tool