The first thing you should look out for is an SEO agency in Lancashire that promises you results overnight. SEO doesn’t take such a short time to achieve. It is a process that takes a while and it can be affected by many things. If, for example, your website is relatively new you can expect that it will take longer to get ranked than if it has been around for a while. The same goes for if you have never done any search engine optimization at all – it will take longer for you to get ranked than if you had attempted some SEO in the past. The best Lancashire SEO agencies will give you realistic timelines accompanied by benchmarks so that you can know what to look out for.
A good agency will also take the time to understand your goals. They will talk to you in depth about what you hope to achieve with this particular campaign. They will ask you about your company, your products, your employees and everything else that can help them get a better picture of your business. They will establish what you would like to see – do you want better brand awareness, do you want to launch a new product, do you want to promote an existing one, are you looking for more leads? The answers to these questions will help them determine the best strategy to help achieve whatever goals you have in mind. If you don’t get an exhaustive interview before you sign a contract with an SEO agency you should probably not hire them.
They should also do a free audit on your website to determine what is needed to help you achieve Google domination. They will look at the overall design of your website – colors, fonts, graphics and so on – and they will also look at the content to make sure that it is interesting and relevant to your business and products. They will look at the back end as well – they will make sure that the mechanics are set up to get you more leads and string back links.
Make sure that all the metrics are in place. You need to know that your SEO campaign is progressing as it should. So you should be able to track things like visitors, where they are from, how long they stay, what they buy and when and much more. Ask the SEO agency Lancashire service what tools they will use to provide these metrics, and whether you will have access to them.