Content clusters are a strategic approach to organising and linking related pieces of content on a specific topic or theme. They involve creating a central, comprehensive selection of content called the pillar content, which serves as the central hub or cornerstone of the cluster. The pillar content covers the core topic broadly and provides a high-level overview.
Around the pillar content, several smaller pieces of content are created, known as cluster content. These cluster content pieces delve into specific subtopics or aspects of the core topic in more detail. The cluster content is interlinked with the pillar content and each other, forming a network or cluster of interconnected content pieces.
The purpose of content clusters is to enhance SEO (search engine optimisation) and improve the user experience. Organising related content around the central pillar signals to search engines that the pillar content is authoritative and comprehensive, resulting in better rankings.
The interlinking between the pillar and cluster content also helps users navigate between pieces, find more detailed information, and spend more time on your website.
Content clusters are an effective strategy for building topic authority, improving organic search visibility, and providing valuable resources for your audience. They create a more holistic and interconnected content ecosystem, making it easier for search engines and users to understand and engage with your content.
Creating a content cluster involves grouping related pieces of content on a particular topic or theme to enhance SEO (search engine optimisation) and provide a comprehensive resource for readers.