Using Google Trends for Keyword Research and Content Ideas

How to Find Long-Tail Keywords for Your Blog Posts
  • John Taylor
  • Search Engine Optimisation
  • No Comments

Google Trends is a powerful tool to help you with keyword research and content creation. This tool lets you see what people search for on Google and how the search volume changes over time. In this blog post, we’ll show you how to use Google Trends for keyword research and content ideas.

Finding Popular Keywords

Google Trends can show you the most popular keywords related to your topic. Enter a keyword or phrase into the search bar, and Google Trends will show you the search volume over time. You can also compare the search volume of multiple keywords to see which is more popular.

Discovering Seasonal Trends

Google Trends can help you identify seasonal trends in search volume. For example, if you have a blog about gardening, you may notice that the search volume for “gardening tools” is higher in the spring and summer months. You can use this information to plan your content and promotions accordingly.

Analysing Regional Trends

Google Trends can also show you regional trends in search volume. This can be useful if you have a local business or want to create content tailored to a specific region. For example, you can see where the search volume is highest for your chosen keywords and create content targeted to those areas.

Finding Related Topics

Google Trends can help you find related topics to your chosen keyword. This can give you ideas for new content and help you create a content strategy that covers a range of issues related to your niche.

Monitoring Your Brand

You can also use Google Trends to monitor your brand’s online reputation. By entering your brand name into the search bar, you can see how often your brand is being searched for on Google. This can give you insight into your brand’s popularity and help you identify any issues that need to be addressed.


Google Trends is a valuable tool for keyword research and content creation. By using it to find popular keywords, discover seasonal trends, analyse regional trends, find related topics, and monitor your brand, you can create content targeted to your audience and optimised for search engines. However, remember that Google Trends is just one tool in your arsenal, and it’s essential to use it with other keyword research and content creation tools for the best results.

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Author: John Taylor