The statistics alone make it clear that without SEO you are dead in the water. 93% of all people who have access to the internet do searches on search engines, and there are 40,000 searches every second, 3.5 billion searches a day and so on. You can be sure that some of these searches are looking for your products and they are from Lancashire. If you don’t do SEO, they will never find you – each time they search for relevant keywords, they will see your competitors and buy from them.
SEO brings you the kind of traffic that matters – organic traffic. This is traffic that comes to you because a user is searching for the specific item or items that you are selling. It is much easier to convert this kind of traffic because they didn’t land on your site by chance. So long as they are there, it is up to you to do an excellent job of converting them and making them come back again and again.
SEO is one of the best marketing strategies you can ever use because it reduces the cost of acquiring a customer. In fact, when you think about it, SEO is free. You will pay the right SEO agency Lancashire service you will be reaping benefits for years to come. The SEO that they do today will continue to bring you leads for a long time to come.
You never have to pay for Google ads if you have great SEO. In the past, the best way to get the word out there about a brand was to pay for ads. While this is still a great way to market your business – You’ll always know what kind of traffic you will generate from paid ads, down to the users landing on your pages, to the conversion rate. SEO is a more extended strategy – you may not get as many leads in the short term, but once you establish your keywords on the search engines the floodgates will open.