Client Background: The Skip Hire company (asked not to be named) is a family-owned waste management company providing skip hire services to residential and commercial customers. The company is based in a metropolitan area and serves a diverse clientele looking for efficient waste disposal solutions.
Skip Hire Company
Case Study: SEO Strategies for Skip Hire Company
Case details
Client name:
Skip Hire Company
Location:
Lancashire and Bolton
Started
Dec 10, 2022
Completed:
On going
Category:
Business Solutions
What client say
We work with Froogle SEO because of their quality streamlined SEO services. These guys are a refreshing change of pace with great results
Mr Sam Johnson
DirectorSimplified, easy-to-understand Search engine optimisation. The results have spoken for themselves, I wish we'd met Froogle SEO years ago.
Mr David Morris
CEOThe Skip Hire Company approached us, intending to increase its online visibility and attract more local customers. They faced tough competition from larger regional waste management companies and needed help to rank higher on search engine results pages (SERPs). The client wanted a comprehensive SEO strategy to enhance their online presence, drive organic traffic, and boost their customer base.
Strategy:
Keyword Research and Mapping: We conducted in-depth keyword research to identify the most relevant and high-volume keywords for the skip hire industry. We focused on a mix of general and location-specific keywords, ensuring the content would resonate with both broad and local audiences.
On-Page Optimisation:
- Title Tags and Meta Descriptions: We optimised title tags and meta descriptions with target keywords, creating compelling snippets and encouraging click-throughs.
- Content Creation: We developed high-quality, informative content related to skip hire services, waste disposal tips, and environmental impact. Each piece of content was optimised for specific keywords and included a call-to-action.
- Image Optimisation: We optimised images on the website with descriptive alt text and compressed file sizes to improve page load speed.
Local SEO:
- Google Business Profile (GBP) Optimisation: We claimed and optimised the company’s Google My Business listing, ensuring accurate business information, images, and customer reviews.
- Local Citations: We built consistent and accurate local citations across relevant online directories to strengthen the company’s local search presence.
- Location Pages: We created location-specific landing pages highlighting ABC Skip Hire’s services in different neighbourhoods, targeting location-based keywords.
Technical SEO:
- Site Speed: We improved the website’s loading speed by optimising images, leveraging browser caching, and minimising CSS and JavaScript files.
- Mobile-Friendly: Given the increasing prevalence of mobile search, we ensured the website was fully responsive and mobile-friendly.
Link Building:
- Outreach Campaign: We conducted targeted outreach to industry-related websites, blogs, and local news outlets to secure high-quality backlinks.
- Content Promotion: We promoted the company’s informative blog content through social media channels and outreach to relevant websites, attracting more traffic and backlinks.
Results:
- Within six months, The Skip Hire Company saw a significant increase in organic traffic, with a 35% rise in website visits.
- The company achieved top 3 rankings for several high-volume keywords related to skip hire services, resulting in increased visibility and organic clicks.
- Local SEO efforts led to a 40% increase in calls and inquiries from customers in the local area.
- The website’s bounce rate decreased by 15%, indicating improved user engagement and experience.
- ABC Skip Hire’s Google My Business listing garnered a 25% increase in views and clicks.
Conclusion: Through a holistic SEO strategy encompassing on-page optimisation, local SEO, technical improvements, and effective link building, The Skip Hire achieved a substantial increase in online visibility, organic traffic, and customer engagement. The skip hire company established a more significant digital presence by tailoring the strategy to its specific industry and local audience. It solidified its position in the competitive waste management market.
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