Social Media & Local SEO – Social media has emerged as a powerful platform for local businesses to connect with their target audience and boost their local search engine optimisation (SEO) efforts. By effectively harnessing social media, you can engage with your local community, increase brand visibility, and improve your local SEO performance.
In local search engine optimisation (SEO), schema markup can significantly boost your website’s visibility and search rankings. Schema markup is a form of structured data that provides search engines with detailed information about your business, including address, contact details, business hours, and more.
Google Business Profile, formerly Google My Business, is a crucial business directory for any local business. In the past, people would end up on websites like TripAdvisor when searching for a place to eat, but nowadays, Google is the go-to for recommendations. It provides all the business details in the SERP, eliminating the need to visit other websites.