News - Froogle SEO

Harnessing Social Media & Local SEO: Engaging with Your Community

July 18, 2023
John Taylor
Local SEO, Search Engine Optimisation
No Comments

Social Media & Local SEO – Social media has emerged as a powerful platform for local businesses to connect with their target audience and boost their local search engine optimisation (SEO) efforts. By effectively harnessing social media, you can engage with your local community, increase brand visibility, and improve your local SEO performance.

Local Schema Markup: Enhancing Local SEO with Structured Data

July 18, 2023
John Taylor
Local SEO, Search Engine Optimisation
No Comments

In local search engine optimisation (SEO), schema markup can significantly boost your website’s visibility and search rankings. Schema markup is a form of structured data that provides search engines with detailed information about your business, including address, contact details, business hours, and more.

Why Every Local Business Needs a Google Business Profile

July 5, 2023
John Taylor
Local SEO, Search Engine Optimisation
No Comments

Google Business Profile, formerly Google My Business, is a crucial business directory for any local business. In the past, people would end up on websites like TripAdvisor when searching for a place to eat, but nowadays, Google is the go-to for recommendations. It provides all the business details in the SERP, eliminating the need to visit other websites.

What are Content Clusters? And How to Create Them Effectively

June 13, 2023
info@frooglemedia.co.uk
Search Engine Optimisation
No Comments

Content clusters are a strategic approach to organising and linking related pieces of content on a specific topic or theme. They involve creating a central, comprehensive selection of content called the pillar content, which serves as the central hub or cornerstone of the cluster. The pillar content covers the core topic broadly and provides a...

Keyword Mapping: A Step-by-Step Guide for Optimising Your Website

April 4, 2023
John Taylor
Search Engine Optimisation
No Comments

Keyword mapping is assigning relevant keywords to individual pages on your website. This helps search engines understand the content of your website and improves your website's visibility in search results. In this blog post, we'll provide a step-by-step guide for optimising your website with keyword mapping. Keyword Mapping Step 1: Identify Target Keywords Start by...

The Role of Keyword Density in SEO: Myth or Reality?

April 3, 2023
John Taylor
Search Engine Optimisation
No Comments

When it comes to search engine optimisation (SEO), one term that is frequently discussed is "keyword density." Keyword density refers to the percentage of times a keyword appears on a page compared to the total number of words on that page. In this blog post, we'll explore the role of keyword density in SEO and...

How to Find Long-Tail Keywords for Your Blog Posts

Using Google Trends for Keyword Research and Content Ideas

April 2, 2023
John Taylor
Search Engine Optimisation
No Comments

Google Trends is a powerful tool to help you with keyword research and content creation. This tool lets you see what people search for on Google and how the search volume changes over time. In this blog post, we'll show you how to use Google Trends for keyword research and content ideas. Finding Popular Keywords...

How to Find Long-Tail Keywords for Your Blog Posts

April 1, 2023
John Taylor
Search Engine Optimisation
No Comments

Finding long-tail keywords for your blog posts is essential for driving targeted traffic to your website. Long-tail keywords are more specific phrases that are usually longer and more detailed than broad keywords. They are highly targeted and can help your blog posts rank higher in search engine results. In this blog post, we'll show you...

Keyword Research Mistakes and How to Avoid Them with SEO Strategy

March 30, 2023
John Taylor
Search Engine Optimisation
No Comments

SEO Strategy - Keyword research is a critical aspect of Search Engine Optimisation (SEO). However, it's common for marketers to make mistakes when conducting keyword research. This blog will discuss five common keyword research mistakes and how to avoid them. Mistake #1: Focusing Only on High-Volume Keywords It's easy to assume that high-volume keywords will...

How to Optimise Your Website for Voice Search Keywords

March 29, 2023
John Taylor
Search Engine Optimisation
No Comments

With the increasing popularity of smart speakers and voice assistants, voice search has become essential to search engine optimisation (SEO). As more and more people use voice search to find information online, it's necessary to optimise your website for voice search keywords. In this blog post, we'll discuss optimising your website for voice search keywords....