Local SEO Keyword Research: Finding the Right Terms for Local SEO
Introduction to Finding the Right Terms for Local SEO
Keyword research is a critical component of search engine optimisation (SEO) that helps businesses improve online visibility. For local businesses in the UK, conducting effective local keyword research is even more critical. You can attract highly targeted local traffic to your website by identifying location-based keywords and long-tail variations. This informative blog will guide you through local keyword research and introduce you to valuable tools like Google Keyword Planner and Google Trends to enhance your local SEO efforts.
Understanding the Importance of Local Keyword Research:
- Local keyword research involves identifying keywords specific to your target location. Incorporating location-based terms into your content, meta tags, and website optimisation increases your chances of appearing in local search results. This, in turn, helps you attract relevant local customers who are more likely to convert into leads or sales.
- Identifying Location-Based Keywords: Start by brainstorming location-based keywords relevant to your business and the areas you serve. For example, if you run a bakery in Manchester, relevant location-based keywords could include “Manchester bakery,” “bakery in Manchester,” or “best bakery near Manchester.” Consider specific neighbourhoods, towns, or regions you want to target and incorporate them into your keyword list.
- Exploring Long-Tail Variations: Long-tail keywords are more specific phrases that typically have lower search volume but higher conversion potential. These phrases often indicate that users have a clear intent in mind. For local SEO, long-tail variations can be invaluable. Consider phrases like “gluten-free bakery in Manchester,” “artisanal bread in Manchester city centre,” or “custom birthday cakes in Manchester.” Long-tail keywords help you target customers searching for specific products or services in your area.
Utilising Google Keyword Planner:
- Google Keyword Planner is a powerful tool that provides valuable insights into keyword search volume, competition, and suggested keyword ideas. Sign in to your Google Ads account and access the Keyword Planner under “Tools & Settings.” Please enter your location, product or service, and explore the suggested keywords and their search volumes. Pay attention to the “Local Monthly Searches” column to identify keywords with higher search volume in your target location.
Leveraging Google Trends:
- Google Trends allows you to explore the popularity and seasonality of keywords over time. It helps you understand the search trends for specific terms and identify seasonal fluctuations. Enter your target keywords or phrases into Google Trends and adjust the filters to focus on your desired location and time frame. Analysing the data from Google Trends can assist you in selecting keywords that align with the current demand and popularity in your local market.
Analysing Competitor Keywords:
- Keep an eye on your local competitors and their keyword strategies. Tools like SEMrush or Moz’s Keyword Explorer can provide insights into the keywords your competitors are targeting. Analyse their website content, meta tags, and blog posts to identify keywords they rank for. This analysis can inspire new keyword ideas and help you uncover untapped opportunities.
Creating Quality, Location-Optimised Content:
- Once you’ve compiled a list of relevant local keywords, incorporate them strategically into your website content, meta tags, headings, and image alt tags. Ensure that the integration feels natural and aligns with the user’s intent. Craft high-quality, informative content that provides value to search engines and users. Address local topics, events, and interests to establish local authority further.
Conclusion on Local SEO Keyword Research
- Local keyword research is essential for any UK business aiming to boost its local SEO efforts. By identifying location-based keywords and long-tail variations and leveraging tools like Google Keyword Planner and Google Trends, you can optimise your website, attract targeted local traffic, and outshine your competition. Stay attuned to the ever-evolving search trends and adapt your keyword strategy accordingly. Invest time and effort into local keyword research, and watch your online visibility and local customer base flourish.