SEO Strategy – Keyword research is a critical aspect of Search Engine Optimisation (SEO). However, it’s common for marketers to make mistakes when conducting keyword research. This blog will discuss five common keyword research mistakes and how to avoid them.
Mistake #1: Focusing Only on High-Volume Keywords
It’s easy to assume that high-volume keywords will drive the most traffic to your website. However, these keywords are often highly competitive, making it challenging to rank for them. So instead, focus on finding low-competition keywords that are still relevant to your business.
Mistake #2: Ignoring Long-Tail Keywords
Long-tail keywords are longer, more specific phrases with lower search volume. However, these keywords are highly targeted and can attract more qualified traffic to your website. Therefore, make sure to include long-tail keywords in your research.
Mistake #3: Neglecting User Intent
When conducting keyword research, it’s crucial to consider user intent. What is the user looking for when they search for a particular keyword? Then, create content that aligns with user intent to improve the chances of ranking for those keywords.
Mistake #4: Using Too Many Broad Keywords
Broad keywords are general terms that encompass a wide range of topics. While it’s okay to include a few broad keywords in your research, focus on more specific keywords. Specific keywords are easier to rank for and attract more qualified traffic to your website.
Mistake #5: Not Analysing the Competition
Analysing the competition is a crucial part of keyword research. It’s essential to understand what your competitors are ranking for and how difficult it will be to compete with them. Use Ahrefs or SEMrush to analyse your competitors’ keywords and adjust your strategy accordingly.
Keyword research is an essential part of any SEO strategy. By avoiding these common keyword research mistakes, you can identify relevant keywords, optimise your content accordingly, and attract more qualified traffic to your website. Remember to focus on low-competition, long-tail keywords that align with user intent and analyse your competition to stay ahead of the game.