Cheapest SEO Services for Small Business – The 2024 List

cheapest seo
  • John Taylor
  • Keyword Strategy, Link Building, Search Engine Optimisation, SEO Strategy
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Cheapest SEO Services for Small Business 

Cheapest SEO services – Finding the cheapest SEO services for small businesses is a challenging task. With SEO being such a complex field, it’s hard to know what SEO services you need and whether the company you are considering will provide a reliable service.

That’s why it’s crucial to have at least a smidgin of an idea of what SEO services are essential, which practices are practical or valuable and which are harmful.

In many cases, SEO companies offer their services as a monthly SEO package. While it’s easy for an SEO Company to manage their work this way and a lot easier for you to understand what you get for the monthly charge, The truth is, most of the work done to your website is a 1-time action. It would be best if you could avoid paying for the time waiting for your website to rank or enter into 12-month contracts.

Whether a small business owner or a CEO, this guide will be all you’ll ever need. Keep the below graphic in mind;

Strategy – Diagnoses what the website needs. 100%
Content – Whatever form it takes, it is who/what you are trying to attract to said website. 100%
Link Building - Are “votes of confidence” from other websites to yours. It’s seen as a recommendation by search engines 100%

Why does a small business invest in SEO?

If you’re a small business looking for cheap SEO services, you’ve started down the rabbit hole.

But why choose SEO as a digital marketing channel? Small businesses should consider using SEO for marketing because it allows you to invest time or money, offering flexibility if you lack it. While PPC and similar digital marketing methods give quick results, SEO is a longer-term strategy with high ROI potential.

Start SEO early to gain long-lasting benefits; delaying lets your competition get ahead, making things more challenging for you. But again, if PPC is a more viable option for you now, you should still start investing in SEO as soon as possible.

What SEO Services Do Small Businesses Need?

It is challenging to decide what SEO services a business needs because it differs from business to business. Do you have a local shop? Or an online store? Are you a blogger or an affiliate, or do you offer services, be they physically, such as plumbing, or online, such as consulting?

In general, small businesses need more quality content and promotion. Quality websites are easy to build using templates and content management systems, but quality content can be challenging to write. Also, more is needed once the website is live and even with quality content. You must know how to promote it to show Google it’s valuable.

Types of Cheap SEO Services for Small Business

We’ll go through a few categories so that you’ll have a better idea of what are the cheapest SEO services for small businesses you need, depending on your case. Ultimately, you’ll need a bit of everything, so consider this list a set of priorities.

Cheapest SEO Services for Technical SEO

The truth about technical SEO is that it is generally a one-time fix. While you have to change things occasionally as the internet evolves, they will last if you set things right from the beginning. Here are the top Technical SEO issues that small businesses should focus on in their online marketing strategy:

  • URL and Site structure: While you can do this independently, asking an SEO consultant for advice is probably a good idea. The most challenging site to structure is an eCommerce one. You want to get it right from the beginning to avoid issues in the future. 
  • Image Compression: Images are probably the most significant problem regarding technical SEO and load times. Somebody can do this for free with tools like Smush for WordPress, but similar free plugins are also available for other platforms.
  • Caching: Use caching! Your site will load even faster. Again, plugins such as W3 Total Cache can provide good caching for free. Some hosting providers have LiteSpeed Caching on their servers, allowing you to cache your content correctly.
  • Structured data: This should be the last thing you focus on as a small business. However, in some instances, it can have a good impact. Just ensure you concentrate on something other than this technical aspect instead of what’s important: quality content and promotion.

Here are some great tools that can help you guarantee you won’t be spending considerably on Technical SEO issues:

WordPress

WordPress is the best affordable SEO service for Technical SEO for small businesses. You need an optimised, mobile-friendly website over which you have control and can maximise potential without spending too much.

Web Designers are pretty expensive, so WordPress is the way to go. You can find a variety of templates for an excellent web design, many even for free or at worst £100. Sure, there are other website builders there, such as Wix or Squarespace, but they could be more extensive in what you can do for your business’s SEO. Even WordPress has its own SaaS packages, so compare the open-source and SaaS versions.

You’ll need your hosting in the open-source one, while the SaaS one will cover it. In the long run, the open-source version is the best option to get the most out of it, but managing it will take more work.

GT Metrix

GT-Metrix is an excellent service that will tell you about various technical SEO issues your site faces. The essential things you want to improve are large images and caching. While all these tips are helpful, what you should be focusing on is the load speed of the website in seconds.

PageSpeed Insights

Like GT Metrix, Google offers a similar tool called PageSpeed Insights. You can view various technical issues that Google considers you should fix. The most significant one, again, is the speed at which your website loads (First Contentful Paint and Time to Interactive).

Xenu Link Sleuth

Xenu Link Sleuth is a free tool to crawl your website and identify missing title tags or 404 errors. You can also use this to fast map titles to URLs if you’re rewriting your tags to improve OnPage SEO. In the tool itself, you can also picture where a page is linked from internally within your website.

Here are some services and tools that you can use to find keywords and develop a better content strategy.

Google Autocomplete

The Google Autocomplete tool can be beneficial in finding out what people are searching for on the web in real-time. Start typing in a seed keyword, and Google will fill you in on the details. Moreover, at the bottom of any results page, you’ll see a list of related keywords which you can use.

Again, if you’re already using Google Adwords, why not use the keywords you’ve found there for organic search as well?

Reddit

Reddit is an excellent source for finding new hot topics in your arena. You have to look at subreddits relevant to your niche. Sometimes, finding them might not be easy, but try to think outside the box. Once you’re close, start following that thread.

Take your time adding links to your website, or you’ll get banned quickly enough. First, you must build your profile by answering and starting popular threads. If you’re a consultant, you can start by answering threads to some extent, then offering individuals to help them further in Private Messages. You can determine if you’re a good fit and offer your services there.

Cheapest SEO Services for Link Building

Link building is the most challenging thing to do these days. Everyone is aware of it, and nobody wants to link to you (without money), and even Google is on it, penalising you for it.

Use the Link Reclamation Tool

Building white-hat links of high value, per Google’s guidelines, has been a pain point for years. The broken pages and link reclamation technique might be familiar as they are old-school strategies. We documented this technique in one of our blogs, so learn more about how and when to use it to deliver maximum results.

Analyse Your Competitor's Links

More often than not, your competitors, especially the ones ranking high in search results, are doing some things very well. Why not use what they are doing to improve your SEO rankings? Many Backlink Analysis tools can identify what backlinks your competitors use to rank high. Here are a few to choose from;

Blog Commenting

Many SEO experts consider this to be a spammy method, but in fact, it isn’t. It can be. However, I’m not recommending Spam in any way. I’m talking about identifying websites and blogs related to your small business and engaging with them, just as you would on Social Media.

You’ll often see companies offer services such as blog commenting in their ‘Cheap’ SEO packages, but be wary, as more often than not, it’s Spam. The goal is to connect with other websites or bloggers in the field. Then, you can land a deal with them to promote your website.

Guest Posting

By engaging with relevant bloggers through blog commenting, you might know a blogger well enough to ask them for a guest post. Guest Posting is when you write an article for another website under your name. Usually, you’ll be able to link back to your website. Expanding this is now considered a dangerous practice, but doing it in moderation won’t affect your site in any way.

Outreach

Guest posts or simple links can also be obtained through direct outreach. However, you have to build some connections first. Being honest is the best way, and I’ve had the most success.

Always start by giving something and not expecting something in return. You can push a request once you’ve got a reply, but don’t be demanding. Many people sell links on their websites for hundreds of pounds. So when they give you one for free, you should appreciate it.

Content marketing can be beneficial for search engine optimisation in the long run. However, more is needed to write articles to get links. You’ll have to write articles people want to share, and that’s not easy. You can do it the tricky way, by identifying an influencer and writing about something you know they’ll share, or following another strategy such as writing case studies or funny things.

Either way, even if blogging and content marketing won’t help you get links in the end, it’s still a good way of consolidating and optimising your website’s structure.

Cheapest SEO Services for Rank Tracking

Measuring an SEO strategy is crucial for determining the success of an SEO campaign. Whether you work with an SEO firm or not, monitoring the results on your own is a good idea.

Here are some methods you can use to track your rankings and results effectively:

Google itself: The oldest method. Just open Google and type your keyword. Ensure you do it in Incognito mode to eradicate personalised search results.

Google Search Console: The Google Search Console is a free tool provided by Google that will monitor where your site is getting traffic from and the average positions for the keywords that brought the traffic.

Cheapest SEO Services for Local SEO

Regarding local SEO, competing on a difficult keyword locally is a more straightforward proposition. Here are the most frugal things you can focus on to improve rankings:

Google Business Profile

Google Business Profile is the most crucial SEO service you should focus on as a small local business. Setting up a GBP listing is relatively easy. Just ensure you use your keywords in the name and description and correctly fill in all the information.

However, ranking Google Business Profile listings high is more challenging. Still, it can be achieved by implementing a set of practices in your company, such as asking for reviews or getting in the local newspaper.

Social Media Accounts & Posting

In local search results, Facebook pages can rank high for particular keywords. Make sure you use that to your edge by optimising the title and description on Facebook to include the keyword you’re trying to target. Oh yes, that will work, too.

Also, posting regularly on Facebook can help you bring traffic to your website. Remember the 80-20 rule, in which you only try to sell them 20% of the time. If your posts are only promotional, people won’t engage with them, and the reach of all your posts will be reduced over time. You have to attract engagement and also engage with your audience yourself.

Citations & Accurate NAP

Citations are like backlinks, but they only mention your brand’s name and don’t necessarily contain a link to your site. NAP stands for Name, Address and Phone, and you want to ensure these are uniform across the web.

Therefore, using a different phone or address or different opening hours across various platforms such as Google and Facebook might look confusing to Google, just as it would to your clients. You’re bringing all these channels and platforms together to form a stronger union that will rank better overall.

You can also purchase advertising in local media if they are affordable.

Local Adjacent Niches Partnerships

A great way to get some traction with local SEO is to partner with nearby local businesses. The businesses can promote each other locally in their store and online on their websites. They don’t have to be competitors, but at least somehow related or relevant to your niche.

Cheapest SEO Services for Video SEO

Video SEO can help you develop your business. More and more people prefer video content over conventional, written content. It’s hard to identify the cheapest SEO services for small businesses for video, as you can’t optimise videos like you optimise blog posts. Once you’ve published it… It’s done.

You can still change titles and descriptions to optimise them, but you must get things right from the start. Here are a few tips to rank better with video or complement your content marketing strategy with video SEO.

Keyword Research

Like traditional SEO, thorough keyword research is essential before creating a video. Although aligning your topic or novel idea with a relevant keyword might be challenging, strive to achieve this synergy. Doing so will optimise your content for the best possible outcome.

Enhanced Titles & Descriptions

  1. Incorporate the identified keywords into your video’s title and description.
  2. Invest effort into crafting these components, even if the readership is limited.
  3. Enrich the description with supplementary details, including links to authoritative sources.

Brief Product Presentation Clips

For those engaged in online product sales, ensure you feature concise video presentations of your offerings. Recognise the time constraints of your audience, favouring concise and focused content. The contemporary convenience of smartphone technology enables comprehensive video creation. Various video editing software options are available for both Android and Apple platforms.

Sustained Consistency

Sporadic uploads might yield results if they attain high rankings for your target keywords. Achieving substantial video success mandates a consistent publishing schedule. Committing to regular content creation is crucial.

Interlinked Video Content

YouTube remains a dominant platform for video content consumption. Aligning with YouTube’s inclination to retain users on its platform, establish connections between multiple thematically related videos. Guiding viewers from one video to another fosters extended engagement on YouTube, prompting favourable recognition.

Content Repurposing

Leverage your existing blog content if you have a blogging history. Transform those topics into engaging video content and reciprocally interlink the video and blog post. Alternatively, if your focus has been primarily on video content, adapt it into written blog posts to maximise your content reach.

Cheapest SEO Services for E-commerce SEO

eCommerce SEO services are the hardest to find at affordable SEO prices. If you have a small eCommerce SEO business, consider learning SEO, as services might be expensive, and the cheap ones will probably not be very effective.

Site Structure

Structure is essential for eCommerce websites because of filters and faceted navigation. So, make sure you get it right from the beginning. It might be expensive for big sites, but it’s very effective and will save you a lot of time and money in the future.

Well-optimised titles

People often need to pay more attention to the basics. They focus on ‘secret’ strategies and must remember that their titles must be optimised. Of course, this assumes that you’ve done your keyword research already.

Blogging: eCommerce sites need more quality content. Most products have short descriptions, and the structure is built as a silo between categories and products. However, you can consolidate that structure with exciting articles. They will also ease your job by bringing natural backlinks to your website.

Copywriting

Many eCommerce store owners ignore copywriting. However, each product page is, in fact, a landing page. And landing pages need a copy. You need the document to sell. Most copywriters are also good at writing for SEO, which will benefit your site.

Structured Data

While structured data is the last thing you should think about (keywords, titles, content, and speed are more important), it’s very relevant for eCommerce websites, as they can help enhance Google results for products.

The Top 5 Must-Haves for the Cheapest SEO Services for Small Business

If i were to draw the line at the most important ones, in general, for all types of websites and businesses, it would be this:

  • Keyword Research: You can only have an effective SEO strategy with proper keyword research.
  • Well-optimised titles: People need to pay more attention to the basics more often than you’d think. Make sure your titles are correctly optimised.
  • Google MyBusiness: GMB is a very effective tool, and it’s also free. Spend some time optimising it, and it will bring good results.
  • Copywriting & Blogging: Content is still essential, and copywriting can significantly help you increase sales, which is your goal.
  • Social Media Posts: Social media can help you promote your website quickly, even without paying for it. You can generate decent traffic With a bit of talent and some knowledge.

However, in some cases, many better others apply. The best thing you can do is contact an independent SEO consultant to get some tips.

How to Pick The Right SEO Company to Work With

If you’re looking for affordable SEO services, that’s an indication you’re already looking to invest money, so you’re looking for an SEO firm. The good news is you’ve found one! But if you decide to go a different way, I can provide some tips on finding a good one.

The secret here isn’t finding the best service at the lowest price but avoiding harmful/destructive cheap services. Here are some questions you can ask SEO companies to avoid being tricked. Cheapness and quality are rare, so if you’re on the hunt for it, you must be very well prepared with knowledge.

For many reasons, cheap SEO services can be harmful: spun content, cheap links or PBNs. If an SEO company offers Cheap SEO packages monthly, be suspicious. It would help if you talked to one of the SEO experts in the company before signing. If you purchase the package and receive the “SEO audit” via e-mail a few days later, ensure it was automated.

They should be asking questions about your business. How else would they know how to properly promote you if they don’t know anything about you?

First, ask them;

  • How long have you been working in the field?
  • Can you give me some examples of websites you’ve optimised before? What strategies have you used on them?
  • Will a real person perform an audit or at least analyse it?
  • Who will write the content on my website?
  • How will we measure the performance of the SEO campaign?
  • What exactly will my money go to? Will you execute all the work, or do you outsource?

Getting a competent and straightforward answer to these questions indicates that the person you’ll work with knows what they’re doing and is well-intended. Ultimately, it’s up to you who you sign with, but hopefully, by now, you will better understand how to choose good Cheap SEO services for your small business.

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Author: John Taylor